What if you could prototype a full brand campaign in two weeks? I wanted to find out…
So I ran a small creative experiment using some of the new AI production tools that have been emerging.
The goal was simple: build a luxury hospitality tech concept campaign from scratch as quickly as possible — visual worldbuilding, cinematic motion tests, and a short spec ad. For early-stage products and brand teams, the hardest part is often making the vision tangible before investing in a full campaign. What surprised me wasn’t the visuals. It was the speed. Concept art, campaign imagery, and motion tests that used to require multiple specialists can now be explored by a single creative working through fast iterations.
Tools used:
• Midjourney for visual concept environments
• Higgsfield AI for cinematic motion generation and "character" generation
• AI-assisted web tools like Lovable and Replit for rapid UI prototyping
Compass 3-Phased Marketing Video for Homeowners - Robert Reffkin, Founder & CEO
Role: Videographer & Editor
This video was used as a marketing piece on Compass’ special 3-Phased Marketing landing page for client use. The video was also available for agents to send directly to their seller clients within the Compass mobile platform.
A nine-part “Apple Original” podcast investigation
Executive Producers: Marc Smerling, Jon Liebman (Brillstein)
Role: Senior Producer | Reporter
The Economist’s Favorite Podcasts of 2023
Signal Award GOLD - Best Documentary Podcast
National A&E Journalism Awards - Best Hard News Feature (2023)
Across eight episodes hosted by Broadway star Jessica Vosk, the series takes listeners behind the scenes for a look at the unforgettable performances, fascinating figures, and shaping of American culture as witnessed at New York City’s Carnegie Hall.
Made by WQXR and SOUND MADE PUBLIC
Role: Mix and Master
STILL IN FRAME - Spec series trailer
Role: Producer | Reporter | Editor
truth.media podcasts in partnership with Sony Music Entertainment
Role: Production Coordinator | Asset Delivery Manager